Some stations even took him off the air for his religious and cultural bigotry. Critics reviled his holier-than-thou pulpit posturing and his bellicosity. He had honed a brash, bold, loud style of preaching that made him a revered figure, both in the context of the Assemblies of God – a group of affiliated churches that formed the world’s largest Pentecostal denomination – and in the broader world of evangelicalism. At its peak, his ministry was taking in over one million dollars a week.
His popular crusades and regular services appeared on television sets across the United States and around the world. The television preacher Jimmy Swaggart became a Christian megastar in the 1980s broadcasting from Baton Rouge, Louisiana.
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